Overview of 2012 goals

Improve editorial quality: 
By end of September:  increase monthly local traffic by50% over September 2011
increase voices of color to 1/3 of contributors and subjects 
diversify story forms and use new tools for reader engagement


by the end of July: experiment with crowd-sourced story, audio slide show, reader submitted video, live chat


reassess editorial priorities and process
special status and handling for the best Free Speech Zone articles
increase editorial budget
adopt checklist
reduce number of stories we publish daily
more video, more photos,

Website: 
By end of September: fix neighborhood pages, add story pages and connective tissue, complete mobile website, develop business pages, develop business and attractions campaigns
July: complete homepage, fix xml feed, redesign story pages, add related content,

Sponsorships: 
By the end of September: complete a round of sponsorship offers
By the end of July: Complete sponsorship materials, 
come up with list of potential sponsors
identify contact people
identify sponsorship opportunities
Draft letter to potential sponsors

Advertising: 
By the end of September: complete contacts with all current prospects
By the end of July: contact all current and past advertisers
Elizabeth Archerd / the Wedge; Kim Bartmann, Peace Coffee, SubText
AM950 advertisers
calling all MinnPost etc. advertisers to identify contact person.

Fundraising: 
mailing to past in-kind donors with new donation form

Events: 
July: finalize plans for all fundraising events: Eat4Equity, Pick of the Market, Fall Forum,
reconvene marketing and fundraising committee


schedule Pick of the Market dinner
finalize location
collect silent and online auction items

Fall Media Forum
finalize date
invite partners
develop program
seek sponsors

Wine tasting
finalize date
check with Jennifer

Advertising

July: discussion and planning
August-implementation


Increase Reader engagement: 
More related stories
More sign-in options
More stories with potential for interaction and response
More marketing of stories
Rating stories for importance and potential readership and response
Links to related stories
Home page presence for businesses and attractions

July: implement sign-in options (Jarain or Facebook), related content module below stories. homepage presence for businesses and attractions

Increase traffic to neighborhood pages: 
Increase visibility of neighborhood and business directory
Redesign of neighborhood pages
Develop community pages
What's your favorite Lyn-Lake business

July: fix XML feed, create homepage presence for businesses and attractions

Sell more advertising
Develop advertising packages
Develop sponsorship packages

Events:
Find venue for Pick of the Market
Find venue for Fall Forum

Unedited contributions from Daily Planet Readers.
Not necessarily the opinions of the Daily Planet.
The Free Speech Zoneoffers a space for contributions from readers, without editing by the TC Daily Planet. This is an open forum for articles that otherwise might not find a place for publication, including news articles, opinion columns, and announcements. The opinions expressed in the Free Speech Zone and Neighborhood Notes, as well as the opinions of bloggers, are their own and not necessarily the opinion of the TC Daily Planet.


Leola hip hop music school, Frogtown Farms Harry Waters professor of theater and dance 
Dennie Charter School folks, burning river farms csa
Tony Scallon exec dir of MTS retired one of the largest
Liz Minnesota Women Lawyers - balancing work and kids, Mary 
Brooke diabetes education for Native American youth - Annette Price / Nao Yang leadership program for boys and girls, focused on underserved 
Mark- ethnic specific food baskets, different rices / tap into the coordinator Emergency Food Shelf network, daughter is a social justice major at the U